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Optimising your Content Strategy for more offline time

Let’s be real for a moment: if you didn’t have to post on social media in order to, y’know, run a business and make money (no biggie), we’re gonna take a wild guess and say that you wouldn’t. We know, because we also wouldn’t. 

We’re all about soft, slow and sustainable business at The Re:Purpose Club. If you’re new around here, that means creating a business that truly aligns with your values — one that fully supports the natural expansion & contraction of your creativity and productivity as a multi-passionate entrepreneur.

If you’re ready to hold a business without the burnout, and more offline time is on your list for 2024, then it’s time to optimise your content marketing strategy so that it’s doing at least SOME of the heavy lifting for you… 

As online service providers, the pressure to maintain a consistent digital presence can be overwhelming. However, constantly being tethered to your devices can lead to burnout and a diminished quality of life. So, how do you strike the right balance?

How to create a content strategy that gives you more offline time:

Prioritise evergreen content:

Making sure your content is evergreen means that it remains relevant over time & less updates/edits – giving you the freedom to step back and let the content do the hard work for you.

Quality over quantity:

We are not here for churning out content for contents’ sake. Pour your creative downloads into original & authentic long-form content, and make it high concentrate and juicy. Expand, elaborate and generally just go to town. By focusing on long-form content like blog posts or podcasts, you can provide heaps of value, educate your audience, and establish yourself as the expert in that particular domain. Good quality content will always resonate more with your audience.

Get your SEO up to scratch:

Social media marketing is only one slice of the pie, and if you want more time offline then you’re going to need to up your SEO game and get Google & Pinterest to do some of the heavy lifting for you. Optimising your blog posts and pins for search engines is a perfect way to open the floodgates to your website and offerings.

Automate & schedule:

This really is essential if you want to step away from the scroll. By focusing on long form content, publishing everything to your blog, and then strategically repurposing the blog into posts for Instagram, you can get everything in a scheduling tool and let the software do its thing.

Build your email list:

Create a valuable {free!} resource that directly addresses your ideal client's challenges and offers a solution or insight, and use it as a lead magnet to build your email list. You can then schedule an automated nurture sequence to warm up your audience and direct them to your paid offers, all without showing up on Instagram!

Remember: this isn't about sacrificing authenticity for visibility; it's about finding a balance that aligns with your values and allows your creativity to ebb and flow naturally. 

Great ideas often come when you least expect them. By allowing yourself the space & grace to disconnect, you open yourself up to inspiration from the world around you, potentially fueling your content strategy with fresh, innovative perspectives.

A softer kind of strategy

If content marketing gives you the heebie-jeebies at best/overwhelm at worst and you are ready for a clear, streamlined content marketing strategy to reclaim your time and sanity (zero hustle involved) then we have something just for you... 👀

Our Happy Hour 90-min Strategy Sessions are the perfect opportunity to tap into our combined expertise and gain some serious clarity on the direction you need to take.


If you're yearning for:


🌀 Organic, sustainable growth 

🌀 A business that stands the test of time 

🌀 A softer approach aligned with your values 


We got you.


With 2 pairs of eyes and ears fully at your disposal, we'll craft a comprehensive action plan tailored to your business for you to walk away knowing exactly what you need to market your business in the most sustainable way. Tell me more immediately plz n thnx.

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