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Embracing our Soft Girl Era: How to run a values-aligned business

The winds of change are blowing through the business world, ushering in the rise of the “soft girl era.” This means kicking hustle culture out the door - and making space for sustainable practices aligned with self-care and genuine inner fulfilment.

At The Re:Purpose Club, this evolution speaks deeply to our ethos of championing a gentle approach to entrepreneurship for women. We believe wholeheartedly that you can build a thriving, purpose-driven business without burning yourself out. It’s all about balance, baby.

What does it mean to run a “soft business” anyway? 

Well boy are we glad you asked! In a nutshell, it’s about aligning your biz with your personal values and cyclical nature. Rather than forcing growth at all costs, you nurture organic expansion and stay true to who YOU are. A soft business is one that fully supports the natural expansion and contraction of your creativity and productivity as a multi-passionate entrepreneur.

How can I enter my soft girl era?

☁️ Trust in the ebb, the flow will come round again soon:

Creativity and productivity are cyclical. We’re not always gonna be dripping with inspiration and guess what? That’s ok. What’s important is to lean into the ebbs and contractions, and trust that it’s all part of the process. 

☁️ Boundaries are your best mate:

It’s time to get real with yourself and put those boundaries in place. Without them you’ve got a recipe for leaky, draining energy which puts you straight on the path to burnout. You’re running a business, babe, and you get to do it however you want.

☁️ Progress > Perfection:

PSA: done is better than perfect. You only need to focus on the first step, not the whole staircase. 

☁️ Systems are processes are essential:

Yes, we said it. We’re all about the soft girl era but it ‘aint gonna happen without a healthy dose of grounding, masculine energy. Setting up the right systems and processes within your biz will be the exact thing to allow you to lean into your softness. 

☁️ Take a damn break:

We’re honouring our natural cycles here, so let’s get resting. Stop glorifying the hustle, urgency culture is so 2021. Excuse us while we put our OOO on and go sit in the woods like the forest fairies we really are x 

☁️ Community over competition:

Fostering genuine, meaningful connections is our JAM. There’s room for everyone so pull up a chair, skip the small talk and let’s cheer each other on. We host a Co:Work Club to get our weekly dose of community, accountability and sisterhood. Come and join us!! We’d love to welcome you.

The bottom line? It IS possible to succeed in business without sacrificing yourself in the process. Trust in your own ebb and flow, stand rooted within your boundaries, and you can begin leaning into your softness more and more.

Here's to your Soft Girl Era: building a business that aligns with your values, honours your creativity, and leaves a lasting impact. And isn’t that what it’s all about? We think so. 💖

Simple, sustainable strategy to reclaim your time & sanity

If content creation gives you the heebie-jeebies at best/overwhelm at worst and you are ready for a clear, streamlined content marketing strategy to reclaim your time and sanity (zero hustle involved) then we have something just for you... 👀

Our Happy Hour 90-min Strategy Sessions are the perfect opportunity to tap into our combined expertise and gain some serious clarity on the direction you need to take.

If you're yearning for:

🌀 Organic, sustainable growth 

🌀 A business that stands the test of time 

🌀 A softer approach aligned with your values 

We got you.

With 2 pairs of eyes and ears fully at your disposal, we'll craft a comprehensive action plan tailored to your business for you to walk away knowing exactly what you need to market your business in the most sustainable way. Tell me more immediately plz n thnx.


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